I am a creative leader and Head of Craft at Publicis Conseil in Paris, with over a decade of experience across Copenhagen and Paris, two cities that have shaped both my way of thinking and aesthetic sensibility.

I began my career as an art director in broadcast design, where I developed a strong instinct for motion, rhythm, storytelling, and the emotional power of moving images. I later moved into advertising, building a deep expertise in ideation and beauty through my work with L’Oréal at McCann Copenhagen and Publicis Copenhagen.

What drives me most is the search for the idea: the moment where a strategic ambition, a cultural tension, and a visual intuition start to come together. I love shaping that early creative thinking. Questioning the obvious, finding the right angle, and building a direction strong enough to guide the work.

Today, my role sits at the intersection of ideation, creative direction and craft. I help define the ambition, the visual language, and the emotional territory of a campaign, making sure every choice, from concept to final execution, serves the strength of the idea.

I believe the best work is never just beautifully made. It is built on a clear point of view, a strong idea, and a direction that makes people feel something.